Corporate Website Redesign for Manufacturing Leader

This enterprise is a leading precision manufacturing group in China, with annual revenue exceeding ¥5 billion and products exported to over 60 countries worldwide. As their business continued to expand, the original display-oriented website could no longer meet the needs for brand upgrading and overseas expansion.

After project initiation, we first conducted a two-week in-depth research phase, holding requirement interviews with the company's marketing, sales, R&D, and other departments. We ultimately identified three core demands: enhancing international brand image, strengthening product and technology display capabilities, and building an online inquiry conversion pipeline.

On the technical side, we adopted a Next.js SSR architecture to replace the traditional PHP monolithic application, achieving a qualitative leap in page loading speed. We also introduced responsive design to ensure a consistent, high-quality browsing experience across PC, tablet, and mobile devices.

In terms of content strategy, we restructured the product classification system and created multi-dimensional display pages for each product, including technical specifications, application scenarios, and supporting solutions. We also established a Chinese-English bilingual content system, with all technical documents professionally translated by our translation team.