Chain Brand Digital Management Platform

The client is a well-known chain restaurant brand in China with over 200 stores nationwide. As store count grew rapidly, management efficiency became the biggest bottleneck: stores used different systems, data couldn't be shared, and headquarters couldn't monitor real-time operations across all locations.

The project objective was to establish a unified digital management platform, connecting the three core business lines: store operations, supply chain management, and membership marketing.

We first conducted a comprehensive review of existing business processes, identifying data breakpoints and process redundancies. Based on research findings, we designed a technical architecture centered on 'unified data middle platform + modular business applications', ensuring each business module could iterate independently while data connectivity was achieved through the data middle platform.

During implementation, we adopted a phased rollout strategy. Phase 1 launched the store management module, enabling online management of 200+ stores. Phase 2 integrated the supply chain system, achieving automatic replenishment and inventory synchronization. Phase 3 launched the membership marketing system, connecting online and offline member data.