Report highlights the shift from display-oriented to business-driven enterprise websites
SiteCore Research Institute, in collaboration with the Internet Society of China, released the '2026 China Website System Industry Development Trends Report'. Based on surveys of 1,000+ enterprises and industry data analysis, the report reveals five major trends in enterprise website development.
**Trend 1: From Display to Driver**
In the past, enterprise websites were mainly used for brand display. Today, more and more enterprises are using websites as core business driving engines. The report shows that 68% of enterprises directly generate sales leads through their websites, and 45% complete transaction closures online.
**Trend 2: Deep AI Integration**
AI technology in website systems has upgraded from auxiliary tools to core capabilities. Intelligent content generation, personalized recommendations, smart customer service, and other AI features have become standard for enterprise websites. By 2027, over 80% of new enterprise websites are expected to integrate AI capabilities.
**Trend 3: Templated and Customized Coexistence**
SMEs prefer industry templates for quick launch, while large enterprises pursue high customization. Template-driven website systems continue to grow in market share due to their low cost and high efficiency.
**Trend 4: Growing Internationalization Demand**
As Chinese enterprises accelerate their global expansion, demand for multi-language, multi-currency, and international SEO optimization has grown 120% year-on-year.
**Trend 5: Security & Compliance**
With increasingly stringent data security regulations, enterprise website security and compliance have become mandatory requirements.
Contact SiteCore for the full report.
